For Earth Day 2022, Sodastream partnered with SEE Turtles to save baby sea turtles, with parts of the proceeds from every Sodastream machine sold during the month of April going to save one baby sea turtle.
Sodastream is the first 1 million hatchling Billion Baby Turtles sponsor. Their donation helped save sea turtles at 20 beaches in 16 countries around the world. The sponsorship included a commercial with TV star David Hasselhof and an augmented reality game where you could release your own baby sea turtle.